- strategic marketing
- global branding & identity
- corporate messaging & communications
- business development
- web & e-platform strategy
- art direction & create visioning
- high performance team leadership
C&W Responds to NYC's Tech Evolution
Helping Technology Innovators Stay Ahead of the City’s Fast-Moving Office Real Estate Market
In 2014, conceptualized and launched C&W TechBeat – www.cushwaketechbeat.com – a Web-based digital resource for technology startups and creative companies. The site is the NYC tech community’s online destination for what’s trending in commercial real estate – from the hottest neighborhoods and tech-friendly buildings to the latest information on which TAMI (technology, advertising, media, and information) companies are on the move. The first of its kind in the industry, TechBeat offers a full spectrum of information, including a unique guide to common real estate benchmarks for evolving startups and up-to-date real estate statistics on New York City’s main submarkets. As Managing Director, Marketing and Communications, I art directed and led the effort, including conceptualizing the display of content within a parallax site structure, directing the marketing and technology teams and supervising ongoing 2nd generation enhancements to the site.
CLIENT/COMPANY
Cushman & Wakefield, one of the largest commercial real estate firms in the world
