- strategic marketing
- global branding & identity
- corporate messaging & communications
- business development
- web & e-platform strategy
- art direction & create visioning
- high performance team leadership
You Are More to GVA Williams
How an Advertising Campaign Put a New “Face” on an 80-year-old Real Estate Firm
GVA was known to its peers and existing clients as a boutique, yet highly successful, firm. However, the general public was largely unfamiliar with its services. GVA needed to raise brand awareness through developing a message that would resonate with its target audience and differentiate the firm from its competition. As Director of Marketing, I launched a company rebranding initiative to develop messaging that reflected GVA’s principled and client-centric approach to doing business. Following the corporate branding process, I worked with an external agency to design an advertising campaign that would reinforce this messaging. The resulting corporate advertising campaign, titled “You Are More”, deviated from the typical approach by including images of people, not buildings, and a message that spoke to true client benefits.
CLIENT/COMPANY
GVA Williams, a regional-based commercial real estate firm (now Colliers)
