- strategic marketing
- global branding & identity
- corporate messaging & communications
- business development
- web & e-platform strategy
- art direction & create visioning
- high performance team leadership
Bridging the Gap for CPR
How an Annual Report Became the Signature Marketing Tool for Small Nonprofit
As budgets tightened, CPR needed a cost-effective marketing tool to help increase its visibility and name recognition in the field. The Annual Report provided a perfect cornerstone for this initiative by serving several communications functions, including corporate identity, marketing, public relations, and membership acquisition and retention. Under my direction, CPR’s Annual Report became a visionary, forward-looking document, demonstrating the organization’s achievements, conveying value for membership dollars and humanizing its mission with testimonials from its members. The Report, ultimately, became the primary marketing tool for the organization and helped to set the tone for future collateral.
CLIENT/COMPANY
The International Institute for Conflict Prevention & Resolution, a not-for-profit “think tank” that promotes excellence and innovation in commercial dispute prevention and resolution
